Attention Women Runners: Nail Your Personal Best and Banish Your Injuries Regardless of the Number of Candles on Your Birthday Cake
Finally! A Completely Personalized Proven Easy-To-Follow Coaching Program Designed by Expert Women’s Running Coach to Unlock Your Potential So You Can Race Your Personal Best While Reducing Your Injury Risk
This is YOUR time. Will you make the most of it?
You can undergo a complete LIFE TRANSFORMATION, resulting from expanding your boundaries and meeting new challenges head on. There’s a powerful ripple effect that occurs when you push yourself to new heights, meet your goals, and experience that sense of accomplishment. You gain strength, confidence, and determination. You learn to go after what you want, for YOURSELF- not for anyone else. You inspire family, friends and peers.
May 1, 2013
Dear Friend in Running,
If you’ve been running for any length of time, you’ve probably experienced at least one moment like this:
You’re in a race. You’re feeling GREAT. Maybe you’re tired, but you’re in sight of the finish line, your arms and legs pumping in perfect unison. Your muscles are tight, your lungs are burning – but you feel ALIVE. As you approach, you hear the crowd cheering. You push even harder. You see the clock- and you’re elated. You’re going to do it. You’re going to make your goal time! As you cross the finish line, you feel pure joy. Exhilaration.
As a dedicated runner who has trained to shine on her race day, that moment is unlike anything else … the rush, the heartfelt congratulations from supporters, your spirit soars … it’s indescribable.
But that moment is also NOT the only reason you run.
You run because you love it. You love it for the solitude, and the community… the physical exhaustion and the rejuvenation. You love it for the sweat and the sore muscles, the mental drive and the dedication.
And you run because there’s always room for improvement. Running provides you with an ongoing series of challenges, a way to continuously improve, a venue for seeing just how good you can be. And when you reach each goal, you discover you can be better than you ever imagined.
(And the respect you get from family, friends and peers doesn’t hurt, either!)
The Hero in Your Own Life
“Running is a chance for you to become the hero in your own life.”
Kathrine Switzer
First woman to enter and run the Boston Marathon
Do any of the following scenarios seem familiar?.
- You’re tired of making just small improvements in your running (or worse, have hit a ceiling) and deep down, you know that if you continue to train as you always have, you’ll never take that quantum leap forward and reach the goal you desire.
- You’re sick and tired of the frustration of having your running and racing plans derailed by injury.
- You’ve trained hard and are in great physical shape, but whenever you line up at the starting line (and sometimes partway through a race), doubt creeps in and sabotages all your hard work
- Although you’re all for setting new goals – and working hard to achieve them – it’d be even better if you could do so safely, without worrying about injury.
- You WANT to increase your speed and stamina but you aren’t sure if you’re capable– (after all, you’re in your 40s, 50′s or 60′s – you’re officially out of the “spring chicken” category!)
- Now that your kids are grown, you finally have time for yourself – and you’re ready to put in the time and dedication, kick your running into high gear, and find out just how good you can be.
- You’re not getting any younger, and you don’t want any regrets; if there was ever a time to expand your boundaries and reach your fullest potential, this is it!
As you probably know, there are two keys to running success:
- Physical Preparation
- Mental Preparation
If you’re lacking either of these, you’re unlikely to reach your goals, no matter what they are.
Physical preparation gives you the speed and endurance. It trains your body to run the distance at race pace.
Mental preparation gives you the wherewithal to overcome the challenges and obstacles you will inevitably face during tough workouts and racing.
So to get the most out of your training, you absolutely MUST have a training plan that contains both of these aspects.
She’s Running Faster Half-Marathons at 56 Than She Ran 13 Years Ago
The thrill of running has returned! Under your guidance I have improved my times considerably. In August I ran a 1:58:53 half marathon in Perth, Western Australia. The last time I had run a 2 hour half was in 1999!!
I backed this up six weeks later with 2:00:30 half on Christmas Island in hot humid conditions on a very challenging course. I never imagined that this would be possible. I am excited to see where the next chapter of training with you can take me. Thank you.
Katrina Bird
Christmas Island, Australia
1:58:53, 2012 Perth Half Marathon
2:00:30, 2012 Christmas Island Half Marathon
Knocks 25 Minutes off Her Marathon Time and Qualifies for Boston (45-49 age group)
Your Personalized Training Plan contributed to me lowering my personal best marathon time by 25:14, qualifying me for Boston. Thank you.
Danielle Fillier
St. John’s, Newfoundland
3:54:33, 2012 Chicago Marathon
Runs with Confidence, Lowers Half-Marathon Time by 10 Minutes (50-54 age group)
I was surprised and impressed with your ability to pinpoint my limits/thresholds in my training plan. The workouts were challenging yet achievable. I felt extremely confident going into the race. After less than 3 months of becoming an IAWR coaching client, I lowered my personal best half-marathon time by over ten minutes to 1:49:18 in Hamilton (November 6th, 2011).
Kim McClure
Toronto, ON
1:49:18, 2011 Hamilton Road2Hope Half Marathon
Lowers 5K Time by Two Minutes by Making One Change (45-49 age group)
By incorporating your “Most Convenient Efficient Speed Workout” into my weekly training schedule, I lowered my fastest 5K time by 2 minutes.
Dr. Annette Feder
Syosset, New York
It’s not your fault if you’ve trained for years and haven’t seen the results you have desired.
Maybe you didn’t want to take running “too seriously” because you didn’t have time, or were afraid you wouldn’t be good enough. You may have followed an online or magazine training plan or participated in a running store clinic. But they are one-size-fits-all, and don’t take your personal strengths and challenges into account.
No two runners are identical. Consider these examples of different runners and their unique needs:
- A 45 or 55 year old runner cannot train as frequently as a 25 year old. Most training programs do not take age into account. Everyone adheres to the identical training schedule, regardless of age and need for recovery. Following a training plan not specifically designed for the mature runner is a leading cause of injury among women runners 40 years and older.
- Two runners have the identical goal of running a 2:00 half-marathon. One runner has a speed bias and must improve her endurance in order to achieve her goal. The second is a marathoner who must improve her speed to run a 2:00 half. Although they have the same goal, their training plans should be markedly different.
- A runner who has a predisposition to injury requires a longer, more gradual ramp up in training and more scheduled rest time than her less frequently injured counterpart.
Each of these women would be poorly served by following a cookie cutter program.
So how do you ensure you’re making the most of your precious training time, without overdoing it and getting injured?
Elite athletes know they can’t reach their true potential without coaching. You may not be an elite runner, but why shouldn’t you benefit from coaching, so you can run your best?
In addition to providing you with a personalized training plan that gets you physically and mentally prepared, a great coach ALSO:
- Helps you stay focused on your goals
- Designs your training plan to allow for adequate rest and recovery so you avoid injury
- Monitors your progress
- Provides objective and timely feedback to facilitate your improvement
- Gives you the support and encouragement you need to overcome the inevitable mental hurdles every runner encounters during training and racing
- Modifies your program as required to help you avoid overtraining and injury
- Devises a race day strategy to optimize your chances of race day success
I believe every runner should experience the benefits of great, truly personalized coaching – especially the confidence-building support that makes such a huge difference in running success and impacts all other areas of your life – and I want to help you achieve your biggest running dreams.
Before I get into the details, let me tell you more about myself and why I’m qualified to help you.
Lowers Marathon Time by 22 Minutes, Qualifying for Boston in Her 50’s
The program that you designed for me contributed to me shaving 22 minutes off my marathon time at the Ottawa Marathon, qualifying me for Boston. I thought I’d be too old to improve that much. All your encouragement has made a difference to me as I am sure for many others.
Marianne Black
Ottawa, Ontario
3:51:31 2010 Ottawa Marathon
More Rest and Recovery Yields Age Group Winner in Half-Marathon (40+ age group)
Thank you for your coaching. I have taken your advice of resting a lot more after my long runs. Your advice has been a contributing factor in my consistent good performances in 2010, including finishing first in my age group and third overall in the More Fitness Half-Marathon in New York.
Victoria Fiddick
Sandys, Bermuda
Age group winner, More Fitness Half-Marathon, New York, 2010
Half-Marathon age group winner, Toronto International Marathon, 2008
5K age group winner, Toronto International Marathon, 2009
I’m Bennett Cohen, President of the International Association of Women Runners and Running Coach to Women Boomers. I’ve been an avid runner for 34 years and a coach for 13 years.
I keep well informed on current research related to running and exercise physiology, and know how to easily apply it to enhance training and racing.![]()
As a prolific writer on running, over thirty of my articles are featured on Ezinearticles.com.
Although I originally took up running because I thought I’d enjoy the challenge, I soon realized that it offered me much more. Not only does it help me maintain balance and sanity (it’s my personal oasis), but it also gives me a sense of purpose and the opportunity for personal fulfillment. While it provides me with much-needed time for myself, it is also a great way to share a passion with a community of like-minded people.
The benefits are clear, and profound.
But I’ve been through my share of running hard times, too.
For a period of four years, I could not run more than 16K (10 miles) any one week, due to a succession of injuries – the worst being a persistent severe case of IT Band Syndrome. Many of those weeks, I could not run at all. I rested, stretched, tried orthotics, was examined by doctors and treated by physiotherapists. Nothing seemed to help. I felt frustrated and angry. I started questioning my own sense of identity and self-worth.
In the quest to heal myself, I devoured everything I could get my hands on that dealt with research in the fields of running and exercise physiology. Based on this research and my experience as a runner and a coach, I concluded that the two major causes of injury among runners age 40 and older are:
- Lack of running-specific strength in the foot and leg muscles
- Following a training program that does not take age into account, thereby not allowing adequate recovery time from training.
I addressed these issues in my own training, and applied the principles I’d studied to a new plan.
In just 3 weeks, I was able to resume full training.
Fast forward to the present. Except for rolling my left ankle twice, (a reminder of a childhood injury that never healed properly), I have been running injury-free for more than four years … and it feels great!
How did a man become a women’s running coach?
I started coaching in 2001. More and more women started running last decade. This caused a greater demand for time-efficient training programs, to make it easier for women to balance running with work and family responsibilities. However, traditional training programs consisted of 5-6 weekly runs. Women found it very difficult to fit these programs into their extremely busy lives.
In contrast, my training programs called for just three weekly runs. Soon, my coaching practice migrated primarily to women runners. The women I coached were enjoying success in their running and racing.
I had the pleasure of interviewing the Kathrine Switzer, the first women to officially run the Boston Marathon. She is arguably the most influential women runner of all time. Referring to women’s running, she said: “Running is a chance for you to become a hero in your own life.”
My experience mirrors Kathrine’s words. Women (more so than men) are positively transformed by running. Their increased confidence, sense of accomplishment and success in running spill over into the other areas of their lives. They become an inspiration to their family, friends and peers. They lead more fulfilling lives.
As a coach, it is so rewarding to participate in this positive transformation.
NONE of my coaching clients has EVER missed her goal race due to injury sustained while following my program
(an extraordinary track record, considering that every year
63% of women runners suffer injury)
At last, Free of Injury and Racing Her Best Half-Marathons (45-49 age group)
For several years, I had been continually plagued by running injuries that severely impeded my training and racing. Thanks to your Personalized Coaching Program, I trained and raced injury-free in 2011 for the first time. Running injury-free was instrumental in my breaking 2:10 for the half-marathon for the first time. I did it twice in six weeks!
Ingrid Wilson
Mississauga, ON
2:08:53, 2011 Scotiabank Waterfront Toronto Half-Marathon
2:09:45, 2011 Hamilton Road2Hope Half-Marathon
From Overtrained and Sick to First Place in Her Age Group (60+ age group)
I came down with a severe cold as a result of overtraining and contacted you for guidance. You guided me through my recovery, reduced running frequency with scheduled rest/recovery and coached me to a PB in the Peterborough Half Marathon (1:50:43, 1st place, women 60+) and the successful completion of my first Boston Marathon despite the heat and stomach problems.
Sylvia Cashmore
Peterborough, Ontario
1:50:43, 2012 Peterborough Half Marathon
Averts IT Band Injury and Runs Personal Best (45-49 age group)
Thanks to your coaching and strengthening exercises, I was able to head off a potential ITB injury and achieve a new personal record on a very hilly ZOOMA Cape Cod Half Marathon course.
Michelle Dixon
Canton, Massachusetts
2:29:19, 2012 ZOOMA Cape Cod Half Marathon
Introducing The International Association of Women
Runners’ Personalized Coaching Programs
Here’s what The International Association of Women Runners’ Personalized Coaching Programs cover:
- Your strengths and areas for improvement: we help you hone your strengths and develop the rest of your skills so you reach your potential as a runner fast – faster than you thought possible.
- Rest and recovery: inadequate amounts lead to overtraining, fatigue and injury, so we build enough rest and recovery into your plans to ensure you’re in top shape and ready to race to your true potential.
- Running-specific exercises to strengthen your biomechanical “weak links,” which improves your running and reduces your risk of injury (not to mention avoiding the frustration, anger and feelings of loss that often accompany injury).
- Specific strategies and exercises to banish doubt and negative self-talk. You toe the starting line brimming with self-confidence, feeling physically and mentally prepared to shine on race day.
Now, you may be thinking, this sounds great, Bennett, but how are you going to …
- Target my strengths and areas for improvement
- Plan for the rest and recovery I need
- Give me running-specific exercises
- Give me mental strategies and exercises
… to help me reach my greatest running goals ever?
Great question!
First of all, you should know I’m completely committed to your success. I want you to succeed, and enjoy running as the same life-altering, exhilarating experience I have. To that end, here’s how we’re going to do this together:
When you enroll in The International Association of Women Runners’ Personalized Coaching Programs, you get:
Your customized training plan, based upon your unique running profile. We interview you, analyze your running history, evaluate your running fitness and understand your motivation to reach your running goals. Your personal training plan focuses on the areas that you need to improve so you can take your running to the next level, as quickly as possible.- Twice-monthly group Q&A Coaching calls (for GOLD clients). You receive group support, encouragement, guidance and answers to all your running questions from a veteran women’s running coach, so you can maximize the benefits you derive from training. PLUS, you get downloadable mp3 audio recordings of all these calls, so you never have to worry if you miss one. (So you can listen to them any time you need a refresher, too!)
Scheduled one-on-one coaching calls, 20 minutes each, every two weeks (PLATINUM clients), so you get ongoing access to personal expert advice as you gain ground on your goals.- Specific mental strategies and exercises to banish doubt, fear and negative self-talk. You race brimming with confidence, reaching your fullest potential in your racing and other areas in your life.
- Plenty of email support.
- Hot Weather Adjustment Chart, which automatically adjusts your training plan for hot weather. No need to guess how to alter your workout to accommodate the heat. You’ll know your ideal pace for any given temperature and humidity.
- Program review and revisions by email. Your training plan is not cast in stone! We adjust your training plan to take into account your progress to date, as well as family and work circumstances that impact your running. Our holistic approach makes it easier for you to integrate your training into your busy schedule, stick to your program, and attain your goals.
And here’s how it works:
We use my unique 7-step ACCESSS system for coaching.
Step 1: Acquaint –we gain a thorough understanding of your goals, motivation, strengths, weaknesses and current fitness level.
Step 2: Customize –we design your Customized Training Plan, taking into account age, predisposition to injury, and the areas where you need improvement, so you can reach your running breakthrough. You receive the first phase of your plan within one week after I receive your interview form and fitness testing results, and a new schedule before the first phase ends.
Step 3: Coach –you receive ongoing expert, timely coaching and guidance by phone and email to facilitate your improvement. For example, if you start feeling a twinge (yes, even just a twinge!), you let us know, and we advise you on exactly what to do to prevent full-blown injury, so you can stay on track as you head toward your goal.
Step 4: Execute –follow your flexible Customized Training Plan – stick to it and attain your goals! I realize that you do not earn your livelihood from running – I understand this is a passion for you. You’re schedule contains built-in flexibility to allow for changes in circumstances that impact your training, and that’s ok.
Step 5: Support – you receive ongoing encouragement and support to ditch the doubt and negative self-talk, using proven strategies that work every time.
Step 6: Strategize – together, we develop the optimal racing and pacing strategy to help you shine on race day.
Step 7: Succeed – Every step will be worth it!
PLUS, to help you maximize your experience,
I’m giving you these TWO VALUABLE Bonuses:
- “Women, Weight and Running: Myth, Truth and Gender Differences.” An mp3 recording and the complete transcript of my 63-minute interview with sports nutritionist, author and runner Nancy Clark. We discuss a healthy perspective toward food, so your nutrition best supports your training for your big event.
- “Mental Training for Optimal Race Day Performance” my brand new special report that gives you strategies you can use IMMEDIATELY to banish that little negative voice in your head that erodes your confidence so you reach your true potential on race day.
As you can see, this Coaching Program gives you absolutely everything you need to achieve your running goals.
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Working with an experienced women’s running coach who sees your potential (even when you don’t) and believes in you (even when you don’t believe in yourself) provides you with increased confidence, expanded boundaries, and superior results.
Running Personal Bests in Her 60’s. Shaves 33 minutes off Her Marathon Time and Qualifies for Boston. Runs Her First 2:00 Half-Marathon at Age 65
I didn’t think someone my age (turning 65 in Dec 2010) could quickly improve like this. The Customized Training Program that you prepared for me along with your guidance and support helped me knock 33 minutes off my marathon time. I achieved my dream of qualifying for Boston ……….with over 10 minutes to spare! Thanks for your wisdom and BELIEVING in me. Keep up the good work.
In June 2011, I focused on improving my half-marathon times. I signed up again for a Personalized Coaching Program. Once again my faith in your coaching was rewarded. In September, I ran a personal best at the Army Half in Ottawa (2:02:04, 4th in my age group).
Could I run a 2 hour half marathon 6 weeks later? With your further guidance and training, I ran 1:59:48 in Hamilton on Nov 6th (2nd in age group, 7 sec behind 1st), a few weeks shy of my 66th birthday! Bennett, I owe you a big “Thank You”. Your coaching and support helped me prove that it’s never too late to realize a dream or desire.
Daphne Lovegrove
North Bay, Ontario
4:35:39, 2010 Hamilton Road2 Hope Marathon
2:02:04, 2011 Ottawa Army Half Marathon
1:59:48, 2011 Hamilton Road2Hope Half Marathon
From Slowest in her Group to 4th out of 19 (60-64 age group)
Bennett, I wanted to thank you for all the your wisdom, support and advice through my training for the Miami half-marathon. As you know I achieved my personal best (by 9 minutes) and came 4th out of 19 in my age category. Not bad for a slow runner!
Your detailed training plan and support during my 9 month training period kept me on track. I went beyond what I thought I could do in some of the speed runs. I learned to run long distances on my own even through bad weather. Also, I appreciate your flexibility when I strayed from the path. With your experience and knowledge, you always had good advice for any issues and concerns.
An added bonus is I got my best check-up this year. My weight was down, my bad cholesterol was down and my bone density is holding its own. My doctor says I owe a lot of that to the running. I plan to continue my running as long as I can.
Thanks again for helping me achieve my goal.
Linda Barker
Toronto, Ontario
2:41:59, 2012 Miami Beach Half Marathon
Cuts 9 Minutes Off Her 10K Time (55-59 age group)
Thank you for your coaching and support, which were instrumental in me lowering my 10K by nine minutes in less than four months time. You listened to ME and were very aware of my personal goals. When I struggled with the speed training, you explained the reason for my difficulty and suggested some adaptations that I could try. It seems to have worked!
Lastly, it’s great to have someone cheering me on from the electronic sidelines, wishing me well before races, and congratulating me afterwards.
Susan Young
Stratford, ON
57:42. 2011 Pinery Provincial Park 10k

NONE of my coaching clients have ever missed her goal race due to injury sustained while following my program
(remarkable, considering that every year,
63% of women runners get injured!!)
and practically all coaching clients have decreased their times dramatically as a result of following their Personalized Coaching Program.
When you master the mental game of running, you’ve mastered the mental game of life – you find that you can do anything you set your mind to. Your increased confidence, sense of accomplishment and success in running has a positive ripple effect into other areas of your life. You become an inspiration to family, friends and peers.
How much is that worth to you?
With that in mind, here’s the price structure for The International Association of Women Runners’ Personalized Coaching Programs:
4 months
Gold Level Coaching Program $897
Platinum Level Coaching Program $1197
5 months
Gold Level Coaching Program $1097
Platinum Level Coaching Program $1397
1 year
Gold Level Coaching Program $1997
Platinum Level Coaching Program $2497
Is this a considerable investment? Absolutely! This program requires a considerable investment of time, energy, and commitment in addition to the financial investment.
I’m committed to your success. Are you?

Below, I’ve listed some of the questions I hear most frequently, and their answers, to help you make an informed decision.
A: Of course. You can follow a general program designed for mass consumption, BUT you will never come close to reaching your true potential if the program isn’t tailored to your specific needs and circumstances. Those programs do not take YOU into account. Those programs do not care whether you are 25 or 65 years old. Everyone follows the same schedule, one of the leading causes of injury for mature runners.
A: Consider this: how much do you spend on fancy coffee drinks, impulse purchases, splurges and dinners out? And how much of a lasting positive impact do those kinds of purchases have on your life? Running – and becoming successful at running – gives you the opportunity to discover what you can achieve when you put your mind to it, and therefore, to reach your true potential in EVERY area of your life. Wouldn’t you consider that “essential”?
Q: This training is all virtual, by email and phone … isn’t it better to have an in-person coach?
A: An in-person coach is great – if that’s what works for you. But so many of my clients lead busy lives, and it’s difficult to actually attend the scheduled workout every week at the same time at the same location. Working together virtually allows you the freedom to work out whenever you can, with whoever you want (or solo) and the ability to access my expertise even though we may live miles apart. Most traditional coaches supervise dozens of runners at the same time during a single workout, so the time they can spend with YOU alone is very limited. With my program, though, you can rest assured that you receive far greater individual attention so you can achieve your greatest running dreams.
Q: I don’t know if I have the time to devote to a training plan? Is it worth it?
A: If you’re not sure if you have time, then why wouldn’t you take this step to ensure you get the most out of the training time you DO have? You have two choices: you can squander your precious time, using a cookie cutter training plan, or you can get the most out of your time and achieve a remarkable improvement in the time you are able to dedicate to this sport.
Q: I’m concerned that your program will be too intense and I won’t be able to fit it into my already busy life.
A: I realize that none of our coaching clients earn their livelihood from running. Your program has to fit into your life, not vice versa. Your Personalized Training Plan will contain built-in flexibility so that you can shuffle your training days to fit your key workouts into your busy schedule (and even skip non-essential workouts) and enjoy a positive training experience.
Q: I run with a group. What happens if my training doesn’t align with what my group is doing?
A: As we said, each training plan is completely customized. So we can tailor it in a way that allows you to continue running with your group most of the time. As you get faster and fitter, you’ll provide them with new inspiration to improve too!
Q: I’m not an elite runner. Do I really NEED coaching?
A: If you want to achieve your goals, fast, then you need coaching. Without it, you can train for months or years and never see the results you want. Whether you’re elite or not, how good does it feel to achieve your goal – no matter what it is?
Q: I’m not a fast runner (or I am a fast runner). Can your program help me?
A: Yes. Your program will be completely personalized to your own running profile, experience, strengths and weaknesses. We’ve helped 3:30 marathoners to 3:00 half-marathoners race with confidence acheive their goals.
Q: Do you offer a guarantee?
A: I believe you’re going to be blown away by the results you get when you implement the plan we create together, based on your unique fitness profile and needs… as most of our Coaching clients have been. However, if you get injured during your Personalized Training Program and must take a break from training, we’ll extend the duration of your program by your layoff time. You’ll still derive the full benefit of your program.
Q: I noticed you live in Canada. Don’t they use the metric system there? And can you convert to the Imperial system (which we use in the US)?
A: Yes, I do live in Canada, where we use the metric system now. But I grew up “speaking” miles, not kilometers (I’m bilingual!). You choose if you want your Personalized Training Plan in miles or kilometers.
So NOW are you ready to enroll?
Just to recap, here’s what you get as a client:
- Your customized training plan.
- Twice-monthly group Q&A Coaching calls (for GOLD clients).
- Scheduled one-on-one coaching calls, 20 minutes each, every 2 weeks (PLATINUM clients).
- Specific mental strategies and exercises to banish doubt, fear and negative self-talk.
- Lots of email communication and support.
- Hot Weather Adjustment Chart, which automatically adjusts your training plan for hot weather.
- Program review and revisions by email.
ALL via my 7-step ACCESSS System for coaching (Acquaint, Customize, Coach, Execute, Support, Strategize, Succeed).PLUS, to help you maximize your experience, I’m giving you these 2 VALUABLE Bonuses:
- “Women, Weight and Running: Myth, Truth and Gender Differences.” An mp3 recording and the complete transcript of my 63-minute interview with sports nutritionist, author and runner Nancy Clark.
- “Mental Training for Optimal Race Day Performance” my brand new special report that gives you strategies you can use IMMEDIATELY to banish that little negative voice in your head that erodes your confidence so you reach your true potential during workouts and on race day.
You’re hitting your stride in life – why not hit it in running, too?
Forget mediocre results – you deserve the best.
Give yourself the best results, the best health and the best levels of confidence and self-esteem.
You’re worth it.
Are you ready to enroll now in The International Association of Women Runners’ Customized Training Programs?
Yes, Bennett, I’m ready to achieve my running breakthrough and transformation as quickly as possible!
I understand that for my investment of ….
4 months
Gold Level Coaching Program $897
Platinum Level Coaching Program $1197
5 months
Gold Level Coaching Program $1097
Platinum Level Coaching Program $1397
1 year
Gold Level Coaching Program $1997
Platinum Level Coaching Program $2497
I get:
- My customized training plan.
- Twice-monthly group Q&A Coaching calls (for GOLD clients).
- Scheduled one-on-one coaching calls, 20 minutes each, every two weeks (PLATINUM clients).
- Specific mental exercises and strategies.
- Email support.
- Hot Weather Adjustment Chart, which automatically adjusts my training plan for hot weather.
- Program review and revisions by email.
ALL via your ACCESSS System for coaching (Acquaint, Customize, Coach, Execute, Support, Strategize, Succeed).
PLUS, to help me maximize my experience, I get these TWO VALUABLE Bonuses:
- “Women, Weight and Running: Myth, Truth and Gender Differences.” An mp3 recording and the complete transcript of my 63-minute interview with sports nutritionist, author and runner Nancy Clark.
- “Mental Training for Optimal Race Day Performance” my brand new special report that gives you strategies you can use IMMEDIATELY to banish that little negative voice in your head that erodes your confidence so you reach your true potential during workouts and on race day.
Plus, I know I’m covered by your injury-free guarantee: If I get injured during my training program and must take a break from training, you’ll extend the duration of my program by my layoff time. I’ll still derive the full benefit of my program.
4 months
Gold Level Coaching Program $897
Platinum Level Coaching Program $1197
5 months
Gold Level Coaching Program $1097
Platinum Level Coaching Program $1397
1 year
Gold Level Coaching Program $1997
Platinum Level Coaching Program $2497
Runs Third Fastest Time in Her Age Group (45-49 age group)
Thank you so much for introducing me to this “new” coaching for running a marathon. My journey was challenging and good. It is different not talking to a coach in person, but feel that you do a great job at being understanding and professional by phone and email. Your advice and ongoing support contributed to running the third fastest time in my age group (45-59) at the Niagara Falls International Marathon.
Looking forward to future training with you.
Ann Elford
Owen Sound, Ontario
3:35:03, 2012 Niagara Falls International Marathon
Overcomes Chronic Injury to Run Series of Personal Bests (55-59 age group)
Thank you for helping me run my 30K personal best, an improvement by 14 minutes over last year. I could not have pulled off that time without the training schedule you set up for me, your consistent ongoing support and your confidence in me.
Your advice on how to actively manage my chronic back/glute/hamstring condition that had hobbled me in the past enabled me to complete my training and race my best.
In the past 10 months, I’ve lowered my half-marathon time by 20:58, finally reaching my dream of breaking 2:00! I could not have done it without your program, advice and support
It took me a while to come on board with virtual training but now I have been through the process it is a great way to go for today’s busy schedules. Your coaching program is a worthwhile investment of both money and time.
Joan Willms
Queensville, Ontario
3:11:95, 2012 Around the Bay 30K
1:55:57, 2012 Army Run Half Marathon
If you want to get on the fast-track to remarkable running results – and the self-fulfillment that comes from discovering your true potential – then it’s time to invest in yourself and your health.
Let’s revisit that moment:SUCCESS.

Bennett and Gail
P.S. This is not just about running and racing. It’s about transforming your life. Your increased confidence, sense of accomplishment and success in running will have a positive ripple effect into other areas of your life. You become an inspiration to family, friends and peers.
P.P.S. We talked about “that moment” – I’m sure you’ve felt the opposite, too: when, for the life of you, you simply can’t pick up or maintain the pace. Or late in the race you just can’t keep running – you hit the wall. Or, just weeks before your big race, you suffer injures and are forced to miss the race you have dedicated so much time to. Running is a sport of love, of joy, and of wonder – keep it that way! Let me teach you the strategies you need to keep going, until you reach the finish line in your goal time. Enroll now!
P.P.P.S. Most runners require four to five months to complete a structured progressive program; one that promotes the necessary physiological improvements to your cardiovascular, muscular and nervous systems so you can run your best on race day. Why wait?
Undecided? Email info@iawr-connect to schedule a phone Strategy Session with Bennett to discuss your running goals and Personalized Coaching. Please type “Strategy Session” in the Email Subject line. (Serious inquiries only, please).
"The Seven Deadly Sins In Preparing for Your Race" Report - Download Your FREE Copy Here!